La Razón

Media

In Comscore's Top 10

La Razón
La Razón +4.1M unique users 2019

9th position in just 5 months

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ENGINES ON

Do you know what the achilles heel of any digital media is? Not being positioned in the TOP 10 of Comscore ranking, an Internet marketing research company that ranks digital media audiences. 

At the end of 2019, the newspaper La Razón turns to Product Hackers with several clear objectives: improve the user experience, optimize the use of technology and acquire more and better audience shares.

CornerJob /Testimonial

“Reaching Comscore’s TOP 10 was not an easy challenge, but Product Hackers has demonstrated tremendous strength and the necessary expertise to achieve it. In addition, they have had an ability to integrate with the company’s teams and actively participate in the development of the strategy”.

Francisco Hiraldo

Francisco Hiraldo

Chairman of the Board of Directors of La Razón

CornerJob /More
READY FOR TAKE OFF

READY FOR TAKE OFF

Loss of domain authority, decrease of users and a significant drop in Comscore ranking. This is how larazon.es found itself at the beginning of 2020.

Our mission was focused on addressing the following points of improvement: 1) Optimize the reader’s experience despite the numerous advertising impacts that a digital newspaper offers, 2) Rethink certain technological decisions that harm the site’s performance and taking advantage of a unique opportunity for improvement: the Core Web Vitals.

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